SEM: Search Engine Optimisation (SEO) & Social Media Marketing (SMM)
OK so you've now got the greatest site in the world (you're welcome) but what now? Oh right, you need to to get some eyeballs on the thing so it can do the job...that's what this is all about.
Search Engine Marketing
SEM is the umbrella term encompassing the broader array of techniques for promotion on the Internet. The idea being that your content ranks most highly for the searches potential customers make using search engines. This includes the areas below.
1. Search Engine Optimisation (SEO)
SEO has the added advantage that the 'organic' nature of optimising well-written, relevant content can continue to deliver results day after day after PPC ends. That being said there are many benefits to using PPC, and other techniques, to give your content marketing efforts an initial boost. We don't employ any so-called 'Black Hat' techniques, which may work in the short-term but run the risk of harming your sites ranking and tarnishing your reputation.
We would be happy to help you develop a brief and create or optimise your existing web content to deliver on it.
2. Pay Per Click advertising (PPC)
In short, this 'Paid Search' method relies on customers clicking on your advert to direct them to, for example, a specific campaign page on your site or microsite, each click incurs a cost to you, the advertiser. The principal players in this field are Google with their Adwords whilst Bing and Yahoo! are represented by Bing Ads. It's not fancy and some folks think you can 'buy your way' to the results but PPC should be considered as only part of a more well-rounded promotional plan.
We can help you with research, choose keywords etc in order to maximise your paid search goals.
3. Social Media Marketing (SMM) and social media presence management
New kid on the block, SMM and social search can no longer be ignored. The different networks require different levels and types of activity to get the best out of them for their respective demographics. Some, of course might be more relevant to you than others.
- Key blogs and other review/rating sites
We can set up and manage your networks, advise on suitable content strategies and produce analytics and reports to gauge their effectiveness.
4. Email marketing
Lastly, let's not forget the much maligned poor relation in e-marketing. Used with care and skill, there are many mechanisms to capture and build visitor profiles and target them with appropriate content. Our campaigns are fully compliant with EU anti-spam directives and CAN-SPAM Act.